evin Goetz is the founder and CEO of Screen Engine/ASI, a global leader in entertainment research and content testing, serving major film, television, and streaming studios. With over three decades of experience, he has been at the forefront of Hollywood’s “movie research” industry having tested over 5000 titles in his career. He holds a unique position in the industry working with studio leaders and filmmakers and making significant contributions to how their movies are made, marketed, and released.
In 2024, Kevin was honored with the prestigious Power of Cinema Award by the American Cinematheque, recognizing his significant contributions to the movie business. He is the author of two books: the bestselling Audience•ology: How Moviegoers Shape the Films We Love (Simon & Schuster, 2021), offering an inside look at the power of audience pre-release test screenings, and How to Score in Hollywood (Simon & Schuster, September 2025), exploring the secrets to success in the movie business.
Kevin brings his expertise to life as the host of the successful podcast, Don’t Kill the Messenger,and continues to educate up-and-coming filmmakers, deliver keynote speeches, and give talks and presentations around the world. He has also produced 12 television movies, including the Emmy-winning Wild Iris and the documentary Children in the Fire which tells the story of the resilient children living through the war in Ukraine.
A member of the Academy of Motion Picture Arts and Sciences, the Television Academy, and the Producers Guild of America, Kevin is deeply committed to the industry. He also serves on the boards of six non-profit organizations.
Goetz resides in Beverly Hills with his husband, Neil, and their labradoodle, Kasha.
evin Goetz has been at the center of what Hollywood calls the movie research industry for more than thirty years. His firm, Screen Engine/ASI, conducts research for a majority of all movies that are widely released in America and around the world. With decades of experience, Goetz has worked alongside all of the major film studio chiefs, network and streaming platform executives, and production company decision-makers.
The Los Angeles Times Magazine counted him as one of the 100 most powerful and influential people in Southern California and in 2024, Kevin received one of the most prestigious recognitions in Hollywood, the Power of Cinema Award, presented by the American Cinematheque. He has also produced twelve movies, including the Emmy-winning, Wild Iris, and brings both marketing and filmmaking perspectives to the interpretation of his research findings. He is a member of The Academy of Motion Picture Arts and Sciences and several other distinguished organizations: Producers Guild of America, Television Academy, SAG/AFTRA, Actors’ Equity Association, the Qualitative Research Consultants Association, and the American Marketing Association.
He currently sits on the boards of five charitable organizations and is an Ambassador of the Motion Picture & Television Fund (MPTF) as part of his philanthropic endeavors. Goetz resides in Beverly Hills with his husband, Neil, and their labradoodle, Kasha.
Founder & CEO of Screen Engine/ASI
Kevin Goetz is the founder and CEO of Screen Engine/ASI, one of the leading entertainment research and data analytics firms. Headquartered in Los Angeles, California, SE/ASI is one of the few firms in the world that conducts specialized research on Hollywood’s movies and television content. The company works with media and entertainment clients in a relentless pursuit to uncover the critical ‘WHY’ behind the choices people make in deciding what, where, when and how they choose to watch content. Arming client decision makers with actionable insights, Screen Engine/ASI helps to mitigate risk and maximize opportunity.
Author, Podcast Host, & Speaker
Kevin is extremely proud of his best selling book Audience•ology published by Tiller Press, a division of Simon and Schuster. A collaborative effort with his writing parter Darlene Hayman, this book has been a long time in the making having conducted interviews and written it over a 10 year period.
He also brings this book to life through his Apple Top 50 filmmaking podcast, Don’t Kill the Messenger. With over 50 episodes, the bi-monthly podcast offers a unique perspective of filmmaking. Kevin engages in intimate conversations with renowned filmmakers, studio executives, stars, and other creatives, discussing movies, the film industry, the art and science of filmmaking, audience test screenings, and much more.
Kevin also speaks at colleges and universities across the U.S. about audience test screenings and other aspects of film, television, business, and entertainment marketing research. CLICK HERE to invite Kevin to speak to your school or organization.
Kevin and his associates have presented at schools including the following:
Film Producer
Since the late 90’s, Kevin Goetz has expanded his activities to include production of twelve television movies, often employing his four “abilities” metrics to guide decisions regarding script, casting, and budgeting. Producing has also enabled him to bring both a marketing and filmmaking perspective to the interpretation of his research findings. Kevin is most proud of his award-winning Wild Iris, a co-production between Paramount and Showtime, starring Laura Linney, Gena Rowlands, and Emile Hirsch and directed by the late Daniel Petrie Sr. Wild Iris was honored with three Emmy nominations and took home one.
