Being in the realm of America’s Cinematic books, this story depicts the chronicle of how real people have written and rewritten cinematic masterpieces by showing up, watching a rough cut of a new film, and giving their unfettered opinions so that directors and studios can salvage their blunders, or better yet, turn their movies into all-time classics.
Each chapter within this movie book informs you on an aspect of the test-screening process with added additions of behind-the-scenes stories, iIllustrating along the way how that particular aspect was carried out to best adapt to the film being created. Nicknamed “the doctor of audience•ology,” Kevin Goetz shares how he helped filmmakers and movie execs confront many mishaps while recommending ways to fix their blockbuster hits. Additionally, Goetz includess first-hand accounts from Ron Howard, Cameron Crowe, Drew Barrymore, Ed Zwick, Renny Harlin, Jason Blum, and other Hollywood luminaries who brought you such films as La La Land, Chicago, Titanic, Wedding Crashers, Jaws, and Forrest Gump.
Audience•ology explores one of the most important (and most underrated) steps in the filmmaking process with enough humor, drama, and surprise to entertain those with only a spectator’s interest in film, offering us a new look at movie history.