Audience360

Educational Tools for Filmmakers, Executives, Students & Storytellers

Kevin Goetz has made it his personal mission to elevate awareness and educate students, filmmakers, executives, and business professionals on the power of audience insight—showing how it leads to stronger storytelling, smarter decisions, deeper connection, and greater profitability.

Although rarely taught in film schools, audience research quietly shapes the majority of films being made today. It’s a key part of the process—yet still unfamiliar to many. Accessing audience insight gives you the clarity to make better decisions—about your story, your budget, your cut, your marketing, your distribution, and your release strategy.

What Is Audience360?

Audience360 is a curated set of educational tools—books, podcast episodes, videos, case studies, and classroom resources—created by Kevin Goetz to bring the principles of audience research to a broader creative and professional audience.

Built on Kevin’s decades of experience testing thousands of films and advising studios, Audience360 offers insights that apply through every stage of the filmmaking process—from development and production to marketing and release.

Whether you’re a filmmaker shaping a story, a student entering the industry, or an executive making strategic decisions, Audience360 helps you understand how audience feedback can unlock both creative excellence and commercial success.

Explore the Tools

Books

Kevin’s two books reveal how audience feedback can shape more impactful and commercially successful storytelling:

Audience•ology (Simon & Schuster, 2021)A behind-the-scenes look at the audience testing process—featuring stories from major filmmakers and studio leaders.
How to Score in Hollywood (Simon & Schuster, November 2025)A practical guide for using audience research to make more resonant, profitable films—through every phase of a films lifecycle from getting the greenlight through release.

Bulk order pricing available for schools and organizations.

Contact Simon & Schuster. [Contact link]

Podcast: Don’t Kill the Messenger

Kevin’s acclaimed podcast features candid conversations with top filmmakers, executives, and creatives about their work and the role of audience feedback in shaping the final cut. It’s a masterclass in balancing instinct, strategy, and storytelling—direct from the people making the decisions.

️ Available on all major platforms

[Embed or link to podcast here]

Video Series (Coming Soon)

A growing library of educational videos and case studies will soon be available—ideal for students, creatives, and industry professionals alike. Topics will include:

What audience testing is—and why it matters
Behind the scenes of real focus groups
Case studies of films that evolved through feedback
Tips for navigating notes while preserving creative vision

Click here to request flyers to share with students or colleagues

Who is Audience360 for?

Filmmakers looking to sharpen their creative instincts and connect with audiences
Industry executives making decisions about content, positioning, and distribution
Students preparing for careers in entertainment and storytelling
Educators and film schools seeking curriculum-ready materials
Cinephiles and Movie Lovers curious about what shapes the final cut

For Film Schools & Educators

Most film programs don’t formally cover audience research, even though it plays a critical role in how movies are shaped and released.

Audience360 fills that gap by providing free and classroom-ready tools to help students understand how audience insight supports both creative and commercial success.

Available resources include:

Classroom-recommended books: Audience•ology and How to Score in Hollywood
Streamable video presentations (coming soon)
Free content for students, including:
Don’t Kill the Messenger — a Top 100 Apple Filmmaking podcast
Short-form videos on social media featuring real stories and tested moments
Access to streamed speaking engagements and guest lectures
Case studies and group discussion prompts
Flyers with QR codes for easy student access
Optional virtual Q&As and guest lectures for select programs

Click here to request flyers or classroom resources

Stay Connected

In today’s competitive landscape, knowing your audience is one of the greatest advantages you can have. It’s not about compromising—it’s about creating work that resonates and succeeds.

Follow Kevin Goetz for ongoing insights into storytelling, creative strategy, and audience connection:

@KevinGoetz360 on

LinkedIn: @Kevin Goetz

Have Questions?

Want to bring Audience360 to your film school, classroom, company, or student group?

[Contact us here] or email [insert address]