Film Focus Group Feedback and Evaluation
Gluck asks Kevin about screen testing and evaluating audiences. Kevin discusses his commitment to neutral, unbiased test screening reports, and they talk about how even great films get some bad feedback.
Kevin on his commitment to the testing process:
I would be lying to say that people didn’t try to move me in a certain direction. But the reason that I’ve been doing this for three and a half decades is, I think, as Tom actually said this, true north. I really believe that I have to stay like Switzerland, neutral, and take that noise, which I find it to be noise in, and know that I have the information. So, if the probe might come naturally, I would work it in. But I’m not going to manipulate any results ever in favor of a studio or a filmmaker.
Tune in for a fascinating insider’s look at the world of test screenings, and Will’s experiences in both film and TV. Make sure to check out Will’s upcoming romantic comedy Anyone but You, starring Glen Powell and Sydney Sweeney.
Don’t Kill the Messenger, hosted by movie and entertainment research expert Kevin Goetz, brings his book Audienceology to life. This bi-monthly podcast takes a peek behind the filmmaking curtain as Kevin talks with famous filmmakers, studio executives, stars, and other creatives about movies, filmmaking, audience test screenings, and much more.