My guest today is quite a storyteller and I actually used three of his stories in my book. In fact, one of those stories was about how Mel Brooks told him he would never work again in the industry because of test screening results that he once delivered. Well, ironically, Greg, who was then with MGM/UA, went on to become CEO of IMAX Entertainment. He is a brilliant business strategist with unbelievable brand research and distribution knowledge, and he catapulted IMAX from being a large format exhibitor known for its dazzling documentaries to being the number one premium movie experience in the world.My guest today is quite a storyteller and I actually used three of his stories in my book. In fact, one of those stories was about how Mel Brooks told him he would never work again in the industry because of test screening results that he once delivered. Well, ironically, Greg, who was then with MGM/UA, went on to become CEO of IMAX Entertainment. He is a brilliant business strategist with unbelievable brand research and distribution knowledge, and he catapulted IMAX from being a large format exhibitor known for its dazzling documentaries to being the number one premium movie experience in the world.