Audience•ology is filled with stories that truly show how the audience has provided information which can change the direction of a film. The reader learns about changes made due to audience reactions with such iconic movies such as Fatal Attraction, La La Land, Jaws, and Forrest Gump. Goetz discusses the importance of providing a fully satisfying experience for the viewer. Using examples from the past like the story about Harold Lloyd, legendary filmmaker who in the 1920’s held a screening of a new comedy which featured an underwater comedic scene. He learned that the audience felt too distracted by the technology being used that they could not relax and enjoy. Another example Goetz shares is about the ending of Fatal Attraction and how audience satisfaction or lack of, resulted in a change that helped make the film so successful.