January 3, 2023

Awards season is in full swing, and besides ‘Avatar,’ the critically acclaimed movies are more or less tanking. Today Matt is joined by Kevin Goetz—founder and CEO of Screen Engine/ASI, a leader in content research in the entertainment industry—to discuss the holiday box office slump, the disappearance of the adult drama target audience, and what the data says about the ongoing moviegoing crisis.

Ten years in the making, the all-new book about movies, Audience•ology, chronicles how real people everyday moviegoers influence and help shape the making of America’s cinematic masterpieces through the secretive process of audience testing of Hollywood movies.

Complete with first-hand stories from famous filmmakers, studio heads, and stars, this fascinating book has enough humor, drama, and surprise to entertain everyone from film aficionados to filmmakers and industry execs.