In the movie industry, audience test screenings is a process that is embraced by many yet can also be feared as well. For filmmakers in particular, the thought of revealing your film for the very first time to an audience that does not have any emotional connection to the project can be daunting. But for Kevin Goetz, it is all in a day’s work. As the founder of Screen Engine/ASI, Goetz has been conducting research for films for over 30 years. His experience has led him to work with some of the biggest names in Hollywood, and he helps them understand the feedback that the audiences provide and how they can apply it to their films during the editing process to make sure their intended message is getting across. Here is what the top names in Hollywood have to say about Kevin and his work.