Discover the fascinating and secretive process of audience testing of Hollywood movies through these first-hand stories from famous filmmakers, studio heads, and stars.

AUDIENCE•OLOGY: How Moviegoers Shape the Films We Love

Currently available for pre-sale in all book formats, AUDIENCE•OLOGY: How Moviegoers Shape the Films We Love by Kevin Goetz with Darlene Haymen will be released on November 30, 2021 by Tiller Press, a division of Simon and Schuster. AUDIENCEOLOGY takes readers to one of the most unknown places in Hollywood—a place where famous directors are reduced to tears and multi-millionaire actors to fits of rage. A place where dreams are made, and fortunes are lost. This book is the chronicle of how real people have written and rewritten America’s cinematic masterpieces by showing up, watching a rough cut of a new film, and giving their unfettered opinions so that directors and studios can salvage their blunders, or better yet, turn their movies into all-time classics.


Each chapter informs an aspect or two of the test-screening processes and then, through behind-the-scenes stories, illustrates how that particular aspect was carried out. Goetz shares how he helped filmmakers and movie execs confront the misses and how he recommended ways to fix the blockbusters, as well as first-hand accounts from Ron Howard, Cameron Crowe, Drew Barrymore, Ed Zwick, Renny Harlin, Jason Blum, and other Hollywood luminaries who brought you such films as La La Land, Chicago, Titanic, Wedding Crashers, Jaws, and Forrest Gump.

AUDIENCEOLOGY explores one of the most important (and most underrated) steps in the filmmaking process with enough humor, drama, and surprise to entertain those with only a spectator’s interest in film, offering us a new look at movie history.