Kevin Goetz announces a limited series podcast in conjunction with the release of his book, Audience•ology: How Moviegoers Shape the Films We Love on November 30th.

The podcast will give added dimension to chapters of the book including conversations about his background, the history of screening research, the recruitment process, the importance of survey scores, what can go wrong at screenings, art vs business, the impact of Covid on the movie business, and what makes a movie theatrical. Each show will feature a surprise guest to join the conversation and to share how screening research impacted his/her film.

The book Audience•ology is the chronicle of how real people have written and rewritten America’s cinematic masterpieces by showing up, watching a rough cut of a new film, and giving their unfettered opinions so that directors and studios can salvage their blunders, or better yet, turn their movies into all-time classics.

Each chapter informs an aspect or two of the test-screening process and then, through behind-the-scenes stories, illustrates how that particular aspect was carried out. Nicknamed “the doctor of Audience•ology,” Kevin Goetz shares how he helped filmmakers and movie execs confront the misses and how he recommended ways to fix the blockbusters, as well as first-hand accounts from Ron Howard, Cameron Crowe, Ed Zwick, Renny Harlin, Jason Blum, and other Hollywood luminaries who brought you such films as La La Land, Chicago, Titanic, Wedding Crashers, Jaws, and Forrest Gump.

Audience•ology, with Darlene Haymen and published by Tiller Press, a division of Simon and Schuster, is currently available for pre-order where books are sold.

Los Angeles, CA (October 24, 2021) – CEO, Author, and Film Producer Kevin Goetz announces the launch of his Kevin Goetz 360 social media pages on Facebook, Twitter, Instagram, and TikTok, as well as his Kevin Goetz page on Linked In.

Kevin Goetz has been at the center of what Hollywood calls the movie research industry for more than thirty years. His firm, Screen Engine/ASI, conducts research for a majority of all movies that are widely released in America and around the world. With decades of experience, Goetz has worked alongside all of the major film studio chiefs, network and streaming platform executives, and production company decision-makers.

In addition to founding and operating one of the leading entertainment research and data analytics firms, Kevin also has produced 13 films over the past 22 years. This week, his latest film, Deadly Due Date is airing on Lifetime Movie Network on October 29th, 2021 at 8pm PT.

Also happening during the months of October and November is the pre-sale of his memoir, Audience•ology. The book from Tiller Press, a division of Simon & Schuster, explores one of the most important and underrated steps in the filmmaking process with enough humor, drama, and surprise to entertain those with only a spectator’s interest in film, offering us a new look at movie history.

Discover the fascinating and secretive process of audience testing of Hollywood movies through these first-hand stories from famous filmmakers, studio heads, and stars.

Currently available for pre-sale in all book formats, AUDIENCE•OLOGY: How Moviegoers Shape the Films We Love by Kevin Goetz with Darlene Haymen will be released on November 30, 2021 by Tiller Press, a division of Simon and Schuster. AUDIENCE•OLOGY takes readers to one of the most unknown places in Hollywood—a place where famous directors are reduced to tears and multi-millionaire actors to fits of rage. A place where dreams are made, and fortunes are lost. This book is the chronicle of how real people have written and rewritten America’s cinematic masterpieces by showing up, watching a rough cut of a new film, and giving their unfettered opinions so that directors and studios can salvage their blunders, or better yet, turn their movies into all-time classics.

Each chapter informs an aspect or two of the test-screening processes and then, through behind-the-scenes stories, illustrates how that particular aspect was carried out. Goetz shares how he helped filmmakers and movie execs confront the misses and how he recommended ways to fix the blockbusters, as well as first-hand accounts from Ron Howard, Cameron Crowe, Drew Barrymore, Ed Zwick, Renny Harlin, Jason Blum, and other Hollywood luminaries who brought you such films as La La Land, Chicago, Titanic, Wedding Crashers, Jaws, and Forrest Gump.

AUDIENCE•OLOGY explores one of the most important (and most underrated) steps in the filmmaking process with enough humor, drama, and surprise to entertain those with only a spectator’s interest in film, offering us a new look at movie history.