Switching gears, Jason asks Kevin about audience testing and animated movies. Kevin recounts a story from Audienceology about audience testing for an early version of Beauty and the Beast. The two discuss the similarities and differences in the audience testing process between live action and animated movies.
Join Kevin and his guest, producer Jason Blum, and learn how they successfully used audience screen testing to craft some of the most iconic horror franchises of all time. Listen in on a fascinating discussion of the future of theatrical movies in the streaming era, and enjoy some insider stories on Kevin’s podcast, Don’t Kill the Messenger!
Don’t Kill the Messenger, hosted by movie and entertainment research expert Kevin Goetz, brings his book Audienceology to life. This bi-monthly podcast takes a peek behind the filmmaking curtain as Kevin talks with famous filmmakers, studio executives, stars, and other creatives about movies, filmmaking, audience test screenings, and much more.