March 2, 2022

About Orca News

QRCA is a global association of the world’s most innovative, collaborative and passionate market research professionals dedicated to maximizing the power of qualitative. Their goal is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge.

Visit Orca Views

Ten years in the making, the all-new book about movies, Audience•ology, chronicles how real people everyday moviegoers influence and help shape the making of America’s cinematic masterpieces through the secretive process of audience testing of Hollywood movies.

Complete with first-hand stories from famous filmmakers, studio heads, and stars, this fascinating book has enough humor, drama, and surprise to entertain everyone from film aficionados to filmmakers and industry execs.

Audience•ology
MORE ABOUT AUDIENCE•OLOGY BOOK
Back to Updates/News