Los Angeles, CA, December 1, 2021 –  Celebrating the release of the new book Audience•ology: How Moviegoers Shape the Films We Love, Sherry Lansing, Peter Chernin, Hawk Koch, and Gary Lucchesi join the Motion Picture Television Fund (MPTF) in hosting a private launch party at the home of the author, Kevin Goetz on Saturday, December 4th, 2021.  The cocktail party will include comments by Hawk Koch, MPTF CEO Bob Beitcher, and Sharon Stone, followed by an interview with Goetz moderated by Ben Mankiewicz of Turner Classic Movies.

Over ten years in the making and released through Simon & Schuster, Audience•ology chronicles how real people have written and rewritten America’s cinematic masterpieces through the secretive process of audience testing of Hollywood movies.  Complete with first-hand stories from famous filmmakers, studio chiefs, and stars, this fascinating book has enough humor, drama, and surprise to entertain everyone from film aficionados to anybody who loves movies.

“Whether you sit behind the camera or in front of it, in film school or in an office on a studio lot, or just face a screen as a movie lover, Audience-ology sheds light on how moviegoer feedback holds a special place in the final stages of filmmaking,” says producer and former Chair of Sony Pictures Amy Pascal. “The explanation of how the test screening process works is illustrated with fascinating stories that are the lore of Hollywood. I only wish this book had existed when I first started out in the business.”

Kevin Goetz has been at the center of what Hollywood calls the movie research industry for more than thirty years. His firm, Screen Engine/ASI, conducts research for a majority of all movies that are widely released in America and around the world. With decades of experience, Goetz has worked alongside all of the major film studio chiefs, network and streaming platform executives, and production company decision-makers.

The Los Angeles Times Magazine counted Goetz as one of the 100 most powerful and influential people in Southern California. He has also produced twelve movies and brings both a marketing and filmmaking perspective to the interpretation of his research findings. He is a member of The Academy of Motion Picture Arts and Sciences and several other distinguished organizations: Producers Guild of America, Academy of Television Arts and Sciences, the Qualitative Research Consultants Association, and the American Marketing Association.

Audience•ology: How Moviegoers Shape the Films We Love, by Kevin Goetz with Darlene Hayman, is on sale now on Amazon or wherever books are sold and is available in hardcover, ebook, or audiobook formats.  Kevin Goetz will be donating a portion of the proceeds from the sale of the book to the MPTF.

For additional information about Kevin Goetz and Audience•olgy, please visit www.KevinGoetz360.com.

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