April 3, 2022
Director, writer and producer Kevin Goetz has been at the centre of the movie research industry for more than 30 years. His firm Screen Engine/ASI conducts screenings for test audiences – including in New Zealand – and research for a majority of all movies that are widely released around the world.
Hollywood star Charlize Theron has said he gets inside the heads of movie watchers like no one else, and he has released a new book Audience-ology: How Moviegoers Shape the Films We Love.
He talked with Sunday Morning about the Oscars incidente, and why the pandemic – and the absence of regular screening processes – has helped continue the trend of movie duration times.
RNZ’s Sunday Morning Host Jim Mora has worked across media, and has won national awards as a television journalist and as a columnist. He has also made and narrated a number of TV documentaries, and presented various television series. He is the author of children’s books, and successful TV animations for children, which have screened in many countries around the world.
RNZ (Radio New Zealand) is New Zealand’s independent public service multimedia organisation and is a Crown entity established under the Radio New Zealand Act 1995.
RNZ provides audiences with trusted and independent news and current affairs, a range of diverse programmes, podcasts and series both on-air and online in accordance with the Radio New Zealand Charter.
Ten years in the making, the all-new book about movies, Audience•ology, chronicles how real people everyday moviegoers influence and help shape the making of America’s cinematic masterpieces through the secretive process of audience testing of Hollywood movies.
Complete with first-hand stories from famous filmmakers, studio heads, and stars, this fascinating book has enough humor, drama, and surprise to entertain everyone from film aficionados to filmmakers and industry execs.