Ten years in the making, the all-new book about movies, Audience•ology, chronicles how real people everyday moviegoers influence and help shape the making of America’s cinematic masterpieces through the secretive process of audience testing of Hollywood movies.

Complete with first-hand stories from famous filmmakers, studio heads, and stars, this fascinating book has enough humor, drama, and surprise to entertain everyone from film aficionados to filmmakers and industry execs.